For 30 years hbm has delivered face-to-face experiences and Commercial Creativity to its clients, from its headquarters near Heathrow, England.
hbm has experience of working with sector-leading clients in most major markets in the world, using specialist production and implementation partners, contractors and suppliers, to best meet client needs.
hbm was the first company in Europe to be granted a UK ISO standard for exhibit design and management - reflecting our passion for systems, processes and controls to deliver quality on-time and every time, for each client and every project.
Commercial Creativity inspires everything we do across a variety of face-to-face communication programmes and supporting media activities, including one-off events or global exhibition programmes, retail environments or corporate interiors and showcase presentation facilities.
hbm has extensive international experience. Through the hbm network and established quality systems, hbm is able to deliver on-time and on-budget for its clients.
Global - strategy, planning, creativity, coordination and management by hbm.
Local - production and installation by hbm specialist suppliers.
The optimal quality/cost solution developed by hbm and bought into by ABS, was based on strategic campaign planning, creative development and system production being undertaken by hbm in the UK, following which the lightweight system was shipped to and stored in the US. Based on campaign and resource planning undertaken by hbm, and with the majority of events taking place in the US, trusted local hbm network partners were used to manage event implementation in each location on brand, on budget, on time - every time.
Inspired by our Commercial Creativity principles and approach, and with fixed budgets, demanding specifications and timescales - hbm has helped BAE to inspire staff and partners, and create positive brand impressions for customers and shareholders.
Impressive but low-cost staging and faultless production were essential, but the key challenge for this event was to create the perfect environment and platform for the Prime Minister - to share his vision for current and future trade opportunities in Thailand. The event was simply but powerfully branded 'The Lecture' and this positioning clearly linked to the powerful content delivered by the Prime Minister to a captivated audience of 400 UK and international large, medium and SME business leaders.
hbm developed a distinctive re-usable but refreshable exhibition and display system, to support BMW's presence at a number of motorbike shows, staged over several years at the NEC in Birmingham UK . Although the production values, design and operational qualities for each show had to be up to BMW's extremely high standards, it was the focus on delivering compelling content and inspirational product displays, that made the difference at what was a series of highly successful events.
Through powerful story telling, design and production techniques, hbm has helped deliver positive brand awareness and appreciation for Boeing, at exhibitions and events all around the globe. From large scale exhibits showcasing future products and technologies at Farnborough, through to smaller modular system events, every Boeing event has been delivered consistently to exacting brand standards.
Working closely with the ambitious Chef'n marketing team in Seattle since 2005, hbm creates a strong branded presence at major trade shows in Europe and the US. Using preferred quality checked hbm network suppliers, hbm maintain and store stand system hardware in each region for low cost implementation, ensuring that creative focus and investment can be targeted on ensuring that Chef'n positively stands out from key market competitors.
Although Harmonic needed to have a presence at key trade shows, it was difficult to stand out and grab attention at important trade shows. In understanding the nature of the company and the exhibition environment, hbm created a stand exterior with simple, relevant and intriguing questions, and an even simpler interior where harmonic consultants could share and explain the 'answers' to pre-arranged and walk-on visitors. The stand has performed outstandingly well, exceeding all event targets set.
Designing a bespoke reusable mini exhibition system was only the first step in this project for the IBC. Ensuring that over four years new and returning exhibitors' design and implementation needs are met, is at the heart of ensuring all face-to-face assets and resources are used to their optimum, each and every year.
The initial brief was for a single but crucial event where the client wanted the agency to apply all aspects of its Total Experience Design thinking and skills, to create a unique and irresistible exhibition presence on what was a challenging budget. The success of this all-important first project has led to hbm being appointed to work with Inmarsat on an on-going basis, not only on business-critical exhibitions but also on other important live face-to-face communication assignments.
To avoid getting lost in the media noise surrounding HD, hbm created an eye-catching display and demonstration, linked to a clear and compelling presentation, that ensured the audience were wowed by the outstanding qualities of the LG Full HD product range. However, to cap the event off and create something even more memorable, hbm also secured Lilly Allen to round off the event with an even better than HD 'live' performance. The event generated a fantastic response and all-important positive press and media coverage.
Whether at leading shows in the US, Europe or anywhere in the world, hbm uses 'total experience design' to ensure all aspects of the visitor experience are delivered powerfully, personally and 'live' - even though all NDS products and services are delivered through market leading digital technology. hbm's strategic relationship and longstanding role with NDS also covers pre and post-show communications and general brand development.
Working closely with Qatar Airways since 2006, hbm has designed, constructed and installed distinctive stands for Qatar Airways international trade show programme. This ongoing project is a perfect example of a great combination of hbm's global perspective, creative skills, project organisation and management, linked to high-quality, cost-effective implementation.
Although part of the award winning 5 star Qatar Airways, the executive jet division were keen to create an on-brand exhibition presence that was distinctive, whilst still understated. Creating the ideal environment for business conversations was central to the design challenge, and hbm conceived and produced all aspects of the experience including a new corporate film. Also important to the client is hbm's experience working in Russia and other key markets.
Working with Qatar Tourism since 2008, hbm design, construct, install and project manage their global trade show programme. This project is another perfect hbm example of a great combination of global perspective, creative skills, project organisation and management - linked to high-quality but cost-effective implementation.
The hbm approach recognised the importance of considering visitor needs, as well as visit 'journey planning' - with the reception merely being the launch pad to this experience, not a destination in itself. Since the successful completion of this project hbm has worked on various interior brand experience consultancy and design projects with parent Finmeccanica.
Represented by a consortium of Qatar Petroleum, Airways and Tourism amongst others, the Government of Qatar turned to hbm to conceive, design and deliver a stand-out exhibition stand at the event. Beyond delivering a high quality stand in just 3 weeks, hbm also added value by creating stimulating and thought provoking content and backdrops for hosts to build crucial relationships with VIP visitors.
The large Taramax stand had to bring to life and communicate the values of leading luxury brands CELINE and FENDI. Both brands were very specific about creating on-brand and retail quality showrooms, fixtures and fittings etc, which meant procurement and construction were especially demanding, particularly given challenging installation timelines.
Thales fully buy into how commercial creativity is at the heart of finding strategic, design and implementation solutions that mean it is possible to do and achieve more for less. Initially focused on undertaking a thorough strategic Face-to-Face Effectiveness Audit & Review, whilst handling key scheduled events in parallel, hbm now continues to apply review findings to the on-going Thales global event programme, which includes Paris and Farnborough air shows - as well as many other smaller but equally important shows besides.
Given the growing importance of hybrid technology to both the market and Toyota, it was crucial that the dealer event and experience delivered information and inspiration about the latest generation product. The 'minds-on' experience conveyed key messages about the product, whilst the 'hands-on' was about delivering the perfect test drive experience. All this was successfully achieved using sustainable materials.
If you want to find out more about hbm or would just like to chat about your next big idea, then please get in touch and say hello!
31 - 33 Chalfont Road
t +44 (0)1494 671 246