Connected World - broadcasting on a grand scale

hbm was appointed by the organizer to create and run this entire centrepiece sub-branded area of IBC, a globally important annual broadcast show in Amsterdam. Designing a bespoke reusable mini exhibition system was only the first step in this project for the IBC. Ensuring that over four years new and returning exhibitors' design and implementation needs are met, is at the heart of ensuring all face-to-face assets and resources are used to their optimum, each and every year.