A wave of commercial creativity needed
The American Bureau of Shipping was determined to find the right agency partner to deliver high quality but cost-effective events in the US and internationally - they chose hbm. The optimal quality/cost solution developed by hbm and bought into by ABS, was based on strategic campaign planning, creative development and system production being undertaken by hbm in the UK. Following this the lightweight system was shipped to and stored in the US. Based on campaign and resource planning undertaken by hbm, and with the majority of events taking place in the US, trusted local hbm network partners were used to manage event implementation in each location on brand, on budget, on time - every time.